Gamersfera Newsroom
Roblox won the hours war. Now it has to keep its adults
With 4.05 billion hours in H1 2026, Roblox is the industry's center of gravity. But the real test is holding an aging audience, and AAA publishers shouldn't look away.
With 4.05 billion hours in H1 2026, Roblox is the industry's center of gravity. But the real test is holding an aging audience, and AAA publishers shouldn't look away.